The Psychology Behind Attracting Buyers On Facebook

So this is not going to be an email where I talk about making posts that provide value like you will see in the majority of FB posts on your newsfeed.

Most people are talking about the same things on their FB posts or clearly don't put any effort to help their audience knock down objections that are stopping their audience from taking action to progress in their business and/ or buy (i.e. your offer).

If you want people reaching out to you then you need to nail 2 objectives 🏻

Objective 1: Who are you targeting on FB? Are you targeting the right audience for your offer? Unsure? If unsure or you think the answer is no then consider writing notes of your ideal client avatar.

Knowing your ideal client avatar will give you a much more clear picture on who to target on Facebook (you can get specifc in terms of where your audience hangs, specific FB pages, specific FB groups etc.)

Let me give you an example...

Let's say you are promoting a network marketing company. You may be told the best people to go after are people in other network marketing companies.

People in network marketing companies are the last people you want to go after. You are going to have a very hard time knocking down their objections of leaving their network marketing company to join yours.

Consider going more broader than that 🏻 Look for pages and groups where people possibly don't even have an offer.

Objective 2: How is your content benefiting your audience? Are they these everyday one liners you see over and over again on Facebook? And yeah I know they get engagement, but, do they actually make money? I can assure you it is not the case. If they do make people money, they are not getting a boat load of sales from these FB posts.

The posts that will make you money are posts that knock down people's objections that stop them from taking action in their business and that stop them from paying you for your offer.

Your posts need to get people to justify why they need your help and come to you saying ''I need your offer, is it a good fit for me?''

Then you can close the person from there by providing them your offer (aka the solution that's going to give them the transformation they desire).

Makes sense?

The offer is time sensitive so PM to see if you qualify ==>Chiara Francica